Gary caught up with BrightSign CEO Jeff Hastings here at the 2014 Digital Signage Expo to talk about their new 4K resolution media player - the first in the digital signage market. He talks about the technology used to get the 4K resolution at 60fps and about how to become a BrightSign integrator.Gary caught up with BrightSign CEO Jeff Hastings here at the 2014 Digital Signage Expo to talk about their new 4K resolution media player - the first in the digital signage market. He talks about the technology used to get the 4K resolution at 60fps and about how to become a BrightSign integrator.