The focus of this series “Power of Content” is to help people with content strategies and how they relate to digital screen media.
Content for Digital Signage/DOOH has been the industry’s worst enemy. In an upcoming article I will discuss how this directly affects consumer’s attitudes about brands on DOOH networks everywhere.
I have always strived to uplift the industry around content awareness since I first became involved in this industry in 2002. Eleven years later, after a book about the subject “Unleashing the Power of Digital Signage,” speaking around the world, and developing the DSA “Crown Awards” for content, I have developed a simple a three question survey that strives to bring awareness to how well we are doing in creating and displaying great content.
When television first arrived to the scene it was called radio pictures and it was live and limited to the studio. As an industry our medium is different and requires us to be great. We are amazing when it comes to technology, but are we great when it comes to content?
The survey “Content on DOOH/Digital Signage GOOD, BAD, UGLY?” link is here and will take less than a minute to complete. Help us help the industry and take a minute to make a difference.
We will publish the results of the survey to everyone upon final analysis.
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